Orivion HoldingsFounder & Group CEOGqeberha / Worldwide

Alex Parkin.
Built in the live.

Creative instinct, technical discipline and a career across broadcast, radio, theatre and live production. Meet the person behind Orivion.

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Audio mixing console illustrating Alex’s broadcast and production disciplines — Founder & Group CEO

The person behind the system

Not built from one discipline.
Built where disciplines meet.

Alex Parkin built his career in environments where the result is public, the deadline is immovable and every detail has to work together.

From theatre cues and live radio to commentary audio at the FIFA World Cup, the same pattern has shaped his approach: understand the entire system, prepare deeply, communicate clearly and stay composed when the moment arrives.

That range became the foundation for Orivion Holdings—a South African group designed to connect specialist creative, technical, digital and commercial capability around one accountable direction.

Selected credentials

A career measured in live moments.

Production experience across South Africa and international systems—built through real responsibility, technical range and delivery under pressure.

2018—

Technical production foundation

Sound, lighting, AV, projection, show operation and production leadership across live environments where preparation and timing are non-negotiable.

Theatre

Story translated into systems

Technical and creative work across Matilda, Macbeth, Hairspray and Blast from the Past—building cues, soundscapes, lighting and production systems around the story.

Radio

Algoa FM

Producer and broadcast technician experience spanning live radio production, studio workflows, outside broadcasts, guest audio and the discipline of delivering to air.

International

Southern Methodist University · Texas

International technical support across sound, lighting, AV, projection and streaming—connecting creative requirements with dependable remote production systems.

2026

FIFA World Cup · HBS

Selected by Host Broadcast Services as a Broadcast Audio Engineer (A2), supporting commentary audio, communications and live broadcast workflows at New York New Jersey Stadium—including the Final.

Full-spectrum capability

Creative instinct.
Technical discipline.
Commercial direction.

Alex operates across the layers that usually sit in separate rooms. That makes him unusually effective at translating between an idea, the system required to deliver it and the company structure needed to make it repeatable.

Broadcast audio

Commentary systems · Comms · Signal integrity

Sound engineering

Live mixing · Systems · Playback

Lighting

Design · Programming · Operation

AV & projection

Screens · Mapping · Show systems

Media

Production · Social · Brand storytelling

Leadership

Direction · Teams · Delivery under pressure

The operating philosophy

What the work taught him.

Learn the whole system.

The strongest decisions come from understanding how the creative, technical and commercial layers affect one another.

Stay calm when it is live.

Pressure exposes preparation. Clear communication, disciplined checks and decisive action protect the result.

Build beyond one person.

Orivion exists to turn multidisciplinary capability into a company system that can scale, compound and outlast any single project.

Why Orivion exists

To turn range into an ecosystem.

Orivion is the next expression of Alex’s career: not a collection of disconnected services, but a group of specialist companies aligned by one standard. The ambition is global; the foundation is South African; the operating principle is simple—one brief, one accountable route.

Explore the group See technical production ↗

Start the conversation

Build with a founder who understands the room.

Bring Alex and the Orivion group the objective, the pressure points and the outcome. We’ll shape the right route forward.

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Orivion MediaGrow my brandSocial, content & marketing Orivion DigitalBuild a digital productWeb, software & automation Orivion CreativeCreate a visual worldIdentity, photography & film Orivion GrowthScale the businessStrategy, systems & consulting